Color Psychology

Color Psychology

By: Natalia Garcia Luna

Believe it or not, color has a huge effect on us. This phenomenon, color psychology, is based on the mental and emotional effects colors have on sighted people in all facets of life. For example, sometimes you might feel happy when you see green mountains and clear blue skies, but sad when you see dark rainy skies and puddles everywhere. Most of us know to differentiate colors between warms and cools. These can spark different emotions in people. Restaurants tend to use warm colors because they are often associated with food. Some hospitals use cool colors, like blues and greens, to promote calmness or faster healing. People that work in marketing often spend many years and money researching the effects that color psychology can have on people. They use colors in an attempt to make their audience associate the colors with hunger, positivity, or calmness. Not all colors have the same effect, but they all play a big part in our lives. 

Image by SimpleSite

Base Colors

White

  • Purity
  • Cleanliness
  • Neutrality
  • Innocence
  • New beginnings

Black 

  • Power 
  • Evil 
  • Death 
  • Strength 
  • Discipline 

Brown (Mix of all colors) 

  • Reliability 
  • Friendship 
  • Security 
  • Natural 

Warm colors

Red

  • Love
  • Comfort 
  • Energy
  • Excitement 
  • Intensity 
  • Passion

Orange

  • Happy 
  • Enthusiasm 
  • Sophistication 
  • Change 
  • Warmth 
  • Cheerfulness
  • Adventure

Yellow

  • Laughter
  • Optimism 
  • Hunger
  • Cheery
  • Intensity

Pink

  • Gentle
  • Love
  • Calming 
  • Soft 
  • Kind

Cool Colors

Green 

  • Natural 
  • Growth 
  • Health 
  • Tranquility 
  • Harmony 

Blue 

  • Calmness
  • Serenity 
  • Cold 
  • Truth
  • Wisdom  

Purple

  • Royalty
  • Sophistication 
  • Exotic
  • Spiritual 
  • Respect 
  • Mystery  

If we relate this with the past few posts, blue would work best with reading comprehension and concentration because of its cool tones. But when it comes to memorization and association, reds and yellows tend to stimulate the mind better. 

When it comes to ourselves and our mental healths, colors can change our moods, levels of anxiety, or our perceptions of certain situations. We can use colors for different situations. We can use purples to enhance our creativity when we tell stories; blues and greens can be used when we need to relax and de-stress; oranges and yellows are used when we stimulate our appetites; and reds are used to inspire passion or energy, like when we workout. Whatever the situation, colors will always have a subconscious effect on us. 

Sources:

Color Psychology: The Emotional Effects of Colors

https://deserthopetreatment.com/addiction-treatment/psychology/color-theory/

Why Did I Start?

Why Did I Start?

By: Natalia Garcia

Hey everyone! I hope everyone’s had a great day. Today, I will be talking about why I decided to start this project. 2020 was an unusual year for all of us. Earthquakes here in Puerto Rico and a whole pandemic! During the quarantine, I had experienced some negative situations. I felt alone and confused. But I then started to turn a few negatives into positives. Being stuck at home meant having a certain isolation from those who you would spend everyday with. At first, I was confused as to why some relationships didn’t feel the same as they did in school. I then decided to have a positive mindset and stay with those who were truly there for me. Second, trying to adapt to a new way of learning used to be very hard for me, distractions everywhere! That was until I put effort into finding my preferred way of studying and how to motivate myself to start my homework. Third, sometimes I felt like I had no one to talk to about personal issues and feelings about all those changes in my life. Boy was I wrong! I was able to open up to my family members and some friends about my feelings and I realized that they would always be there for me. 

But why did I start this project? Ever since I found out how to have a positive mindset, I want to share the way with the world! I have seen how many teenagers feel alone or like they have no one to talk to. I want this platform to feel like a safe place to speak about your feelings and know that someone is listening. I have even included the team’s contact info just in case you want to speak to any of us in private. We want to be someone you can trust. Having someone to talk to that you can trust is the first step to having a positive mindset. You start to feel relieved and happy. Then, you start to have a different view of life and you want to share it with the world. In this whole process, I have also become closer to my faith, which has allowed me to be more positive. The most important thing I have learned is that any negative situation doesn’t define me and I won’t let it hold me down. I hope you stay tuned for what we have in store for you!